06 Questionnaire Design Slides

Number all questionsinformation assign numbers to all

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Classification at the end Layout !  Use caution in adopting multiple columns !  Make eyeballing easy !  Do not write into margins !  Capitalize instructions !  Instrument must be coding-ready Coding !  Assigning numbers to all options !  Unique numbering !  Number all questions/information !  Assign numbers to all alternatives 6! Questionnaire Design Slides! 10/7/13! Structure !  Branching !  Too much branching may imply you need multiple questionnaires Structure !  Piping !  Too much piping may imply you need unstructured design Pretest !  Not an option but a required step in questionnaire design. !  Must be conducted under similar circumstances as final survey as well as a personal interview !  Extensive recording of feedback is critical !  All parts of the dummy table must have data (by the end of a pretest) 7! Questionnaire Design Slides! 10/7/13! Recording Pretests !  Key Issues !  Did the respondent understand the question the way it was intended? !  Did the question elicit a response? !  Was the response tied to the question? !  Is there fatigue or boredom? Identifying Error !  Ask yourself, what are all the reasons why I should not believe this? Recap !  Choice of data precedes instrument decision !  Do not violate rules of design -- consider alternate designs before violation !  Follow rules !  Always pretest 8!...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online