BMKT 312 F13 C5 Review

Firms largest customers 6 what are the three

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Unformatted text preview: e firm’s largest customers 6. What are the three different types of external secondary data discussed in the chapter? • Published sources: Sources of information that are prepared for public distribution and are normally found in libraries or through a variety of other entities such as trade associations, professional organizations, or companies. • Syndicated services: Data firms collect data in a standard format and make them available to subscribing firms. • External databases: Databases supplied by organizations outside the firm. These data are not typically available through syndication. 7. What are some common external? Factiva, Lexis-Nexis, Pro-Quest, and Gale Group. 8. What are the disadvantages of secondary data? Some of the problems associated with secondary data are: a) Incompatible reporting units that are not suitable for the researcher’s need b) Mismatch of the units of measurement as compared to the units needed by the researcher c) Definitions used to classify the data are not useful to the researcher d) Currency of the secondary data; the data may be outdated e) Possible lack of information needed to assess the credibility of the data r...
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