Lobbying Powerpoint

Lobbying Powerpoint - to the communication created by the...

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Chapter 11: Public Relations By, Jonathan Spear
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Lobbying Defined A branch of public relations, directly interacting with elected officials or government regulators and agents- it is often a central activity
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My Definition A process where representatives of certain groups try to influence government officials to accept the wants of the lobbying organization.
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Examples
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Thank You For Smoking This movie is the story of a man who is a lobbyist for the tobacco company. It’s his job to spin the news and make smoking more appealing to the American public.
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McDonald’s Fast food chains like McDonald’s must hire lobbyist to counter the work of journalists like Eric Schlosser who wrote Fast Food Nation.
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Related Terms Muckraking—Eric Schlosser has often been considered a modern muckraker for his work to spread the knowledge of the fast food and the meat packing industry
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Related Terms Feedback—lobbying is the response to needs of a certain group. Their efforts are the feedback
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Unformatted text preview: to the communication created by the public Related Terms Spinin public relations, outright lies to hide what really happened (the truth) Discussion Questions Does lobbying really help the image of companies like the Tobacco Co. and McDonalds or does it just hurt the image even more? Is spinning the truth wrong? If so, how do lobbyist get away with it? Should the companies like the Tobacco Co. have the privilege to lobbyist when its proven that smoking is detramental to a persons health? Work Cited Family Entertainment Complex. 2006. Thunder Island. October 25, 2007. http://thunder-island.com Schwadron, Harley. November 6, 2006. Cartoon Stock . October 25, 2007. http://cartoonstock.com Seibert, Perry. 2007. Thank You For Smoking Summary. October 25, 2007. http://starplus.com Smith, James Mathew. Spring 2006. Continuum: The Magazine of the University of Utah. October 25, 2007. http://www.alumni.utah.edu...
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This note was uploaded on 04/08/2008 for the course BI 100 taught by Professor Osborne during the Spring '08 term at Butler.

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Lobbying Powerpoint - to the communication created by the...

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