Reading Objectives Chapter 16

Reading Objectives Chapter 16 - Name Andy Kalish READING...

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Name Andy Kalish READING OBJECTIVES Chapter 16: Building Arguments 1. Define argument. The process of advancing claims supported by evidence and reasoning. 2. List and describe the six elements of the argument model. 1. Claims – the assertion or point that a speaker advocates 2. Evidence – employed to substantiate a speaker’s claim. Ex. Statistics, analogy 3. Evidence credibility statements – brief statements that establish the quality of the information you are using to support your ideas 4. Warrants – explains how the evidence substantiates your point and demonstrates that making the mental leap from one to the other is rational. 5. Qualifiers – admit exceptions and demonstrate that argumentation is not an exact science 6. Rebuttals – states the other sides or counterarguments 3. List and describe the three major persuasive appeals. Logos – refers to the rational proofs you use to support the argument made Ethos – refers to the audiences’ perception of the speaker’s credibility
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Reading Objectives Chapter 16 - Name Andy Kalish READING...

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