apple - – Purchase Motives • Situational...

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Promotion Strategy External Factors Advertisements Television Commercials Magazine Ads Directed towards visible lead users & opinion leaders
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Promotion Strategy Internal Factors Uniqueness MP3/Movie Player Phone Calendar Camera Note pad
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Unformatted text preview: – Purchase Motives • Situational Influences-Easy to Use Promotion Strategy • Decision Process Influences – Problem Recognition – No Post Purchase Dissonance • No Alternatives – Promote Brand • Brand Loyalty...
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This note was uploaded on 04/08/2008 for the course ARTH 101 taught by Professor Palczynski during the Spring '08 term at Philadelphia.

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apple - – Purchase Motives • Situational...

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