Media paper1 - Lydia Mulero Media and Gender paper #1 Due:...

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Lydia Mulero Media and Gender paper #1 Due: Thursday, October 4 th 2007 Women’s Sexuality in GQ vs. Elle Magazines The first book was published around 808 B.C. It took about seven-hundred years for the first magazine to be published, three-hundred more years for the first woman’s magazine to come out, and then another one-hundred and thirty years for the first men’s magazine, Esquire , to be launched (infoplease). With this form of popular media in the hands of male executives, a problem was created in which magazines became a method of expressing the patriarchal male view of female sexuality. Today there are more than ten thousand magazines published in the US alone, and about twenty-three thousand worldwide (Business Wire). One of the major categories is the lifestyle magazine, such as Elle for women and GQ for men. Other than gender, both are aimed at a demographically identical audience: 18-45, fashionable, economically established, and culturally aware. Both also offer their readers advice on similar topics such as sex, relationships, fashion, and health; topics common to the lifestyle magazine. Where they differ is in the way that they endorse the male view of feminine sexuality. GQ and Elle both accept and promote the American cultures un-equal view of gender and sexuality by the way that they represent women in their articles. Over the last thirty years, there has been much research on the cultural impact of men’s and women’s lifestyle magazines. Most of this work has analyzed the content of these magazines, and their representations of gender identity (Boynton). The results have shown a persistent focus on heterosexual relationships, limited perspective on the subject
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of sex and sexual practices, and a rigidly traditional view of gender roles (Gadsden). While women are supposed to be submissive, sexy, and vulnerable, men are told to be tough, smart, and emotionally unavailable (Stevens). One of the ways these ideals are maintained is through the use of gender specific
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This note was uploaded on 04/08/2008 for the course COMM A455 taught by Professor Rogers during the Fall '07 term at Loyola New Orleans.

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Media paper1 - Lydia Mulero Media and Gender paper #1 Due:...

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