COM 320 Reaction Paper #9

After all any two stakeholders may not share the same

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Unformatted text preview: the way the definition of CSR could be so broad and applicable to different categories of public relations. Therefore, it was interesting to read further into the article and observe the way the lack of concrete definition toward this term was problematic for practitioners and academics. After all, any two stakeholders may not share the same comprehension of CSR: what is important to note, is that the different directions CSR can go is what has allowed it to gradually become more prominent. In addition to this, the link between CSR and consumer satisfaction is a...
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