COM 320 Reaction Paper #9

COM 320 Reaction Paper #9 - Caitlin Rose C AP 320 Reaction...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Caitlin’Rose ’ C’AP’320 ’ Reaction’Paper’#9:’Corporate’Social’Responsibility’on’Consumers When’ approaching’this’article,’knowing ’ that’the’discussed’topic’was’going’to’ be’corporate’social’responsibility’(CSR),’there’was’an’immediate’interest:’After’ studying’ a’few’ Community’Relations’campaigns,’it’was’evident’that’CSR’was’an’ important’strategy’to’perform.’ Admittedly,’I’could’not’prov ide’a’clear’definition’of’ what’CSR’is,’prior’to’reading’this’article,’despite’the’fact’that’I’have’seen’the’ application’of’CSR’in’recently’examined’campaigns.’Interestingly’enough,’it’is’not’ too’easy’to’find’one’singular’definition’of’the’term:’in’fact,’th is’article,’written’by’ Victoria’Smith’and’Peter’Langford,’expresses’the’multiple’definitions/meanings’ associated’with’CSR, ’ as’the’term’is’“elusive’and’opinions’vary”’(97).’
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

COM 320 Reaction Paper #9 - Caitlin Rose C AP 320 Reaction...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online