COM 320 Reaction Paper #9

When learning about these four components it was

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Unformatted text preview: stant, four ­part breakdown of CSR was excellent, as it quickly allowed me to gain a deeper understanding of the term, with little ­to ­no complication. When learning about these four components, it was clear why CSR is quite important in a public relations campaign: it consists of loyal, ethical, philanthropic and legal elements, which are not only important aspects to cover in a campaign, but could each serve as a separate public relations category. Whe...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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