COM 320 Reaction Paper #11

While i initially comprehended the negative effects

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Unformatted text preview: essive evaluation stakeholders will make about how well an organization is meeting stakeholder positions” (164). While I initially comprehended the negative effects that any crisis has on an organization and its stakeholders, it was interesting to observe the article’s breakdown of all groups that deal with the same effects: these groups include community members, employees, customers and suppliers, in additional to the overall organization/brand and its stakeholders. Once noticing the immense toll that crises take on all of these individuals, it became clear that the ability for a professional to correctly communicate is not only beneficial, but also crucial to his/her organization. As promised in its title, this article discusses a repair and prevention tool for pub...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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