{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

COM 320 Reaction Paper #12

COM 320 Reaction Paper #12 - Caitlin Rose CAP 320 Reaction...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Caitlin’Rose ’ CAP’320 ’ Reaction’Paper’#12 ’ As’a’student’who’has’completed’ introductory’courses’in’ both’advertisement’ and’public’relations,’the’concept’of’integrated’marketing’communications’was’quite’ familiar’to’me:’integrated’marketing’communications±’effective’branding’and’ marketing’techniques’have’served’well’for’public’relations’professionals’ throughout’many’decades.’With’such’positive’prior’knowledge’on’this’concept,’I’ was’looking’forward’to’further’learning’about’integrated’marketing’ communications’on’a’deeper’level.’ The’background’section’of’this’article’provided’a’concise’ history’of’ integrated’ marketing’communication’(IMC).’ It’was’great’to’observe’this’concept’as’ a’combination’of’three’main’ areas,’which’the’article’states’t o’be’the’marketplace,’ media/communication’and’consumers.’The’article’also’emphasized’that’IMC’is’not’a’ revolutionary’market ing’thought,’but’an’evolving’revolution’in’ communication: by’
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern