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COM 320 Reaction Paper #12

COM 320 Reaction Paper #12 - Caitlin Rose CAP 320 Reaction...

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Caitlin’Rose ’ CAP’320 ’ Reaction’Paper’#12 ’ As’a’student’who’has’completed’ introductory’courses’in’ both’advertisement’ and’public’relations,’the’concept’of’integrated’marketing’communications’was’quite’ familiar’to’me:’integrated’marketing’communications±’effective’branding’and’ marketing’techniques’have’served’well’for’public’relations’professionals’ throughout’many’decades.’With’such’positive’prior’knowledge’on’this’concept,’I’ was’looking’forward’to’further’learning’about’integrated’marketing’ communications’on’a’deeper’level.’ The’background’section’of’this’article’provided’a’concise’ history’of’ integrated’ marketing’communication’(IMC).’ It’was’great’to’observe’this’concept’as’ a’combination’of’three’main’ areas,’which’the’article’states’t o’be’the’marketplace,’ media/communication’and’consumers.’The’article’also’emphasized’that’IMC’is’not’a’ revolutionary’market ing’thought,’but’an’evolving’revolution’in’ communication: by’
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