COM 320 Reaction Paper #12

Following integration was the idea of coordination

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Unformatted text preview: common associations with IMC: these include the ‘one voice’ idea of integration, followed by idea of ‘integration,’ which focused on advertisements’ influence on human behavior and ability to strength brand image. Following integration was the idea of ‘coordination,’ and the way it organizes tools for public relations, sales promotion and advertising. These three definitions, noted by Nowak and Phelps, served as a key section of the paper that allowed my to further understand the immense benefit of IMC, d...
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