COM 320 Reaction Paper #12

Overall the background section of this piece allowed

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Unformatted text preview: the history of marketing, this serves as further evidence toward the importance of communication in the marketplace today. Overall, the background section of this piece allowed me to have a strong understanding of IMC: however, further information that this article revealed, in regards to the literature of IMC, showed that a general scope of this concept has yet to be completely determined. Observing the variations of definitions for the IMC concept, presented by different theorists, was interesting when working past the immediate confusion. As the article went on, there were three essential and brief definitions that serve as...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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