COM 320 Reaction Paper #12

The background section of this article provided a

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Unformatted text preview: ut integrated marketing communications on a deeper level. The background section of this article provided a concise history of integrated marketing communication (IMC). It was great to observe this concept as a combination of three main areas, which the article states to be the marketplace, media/communication and consumers. The article also emphasized that IMC is not a revolutionary marketing thought, but an evolving revolution in communication: by noting the growing importance of communication throughout...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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