COM 320 Reaction Paper #6

COM 320 Reaction Paper #6 - Caitlin Rose October 1 2013...

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Caitlin’Rose’ ’ October’1,’2013 ’ Reaction’Paper’#6:’Corporate’Philanthropy’and’Community’Relations Corporations’nationwide’give’billions’of’dollars’toward’philanthropic’ support.’ In’addition’to’corporate’donations,’ there’are’ partnerships,’scholarship’ opportunities,’volunteer’programs’and’more’ that’ contribute’to’the’overall’success’ of’philanthropic’and’community’relations’campaigns.’ As’one’who’aspires’to’obtain’a’ public’relations’career’for’a’non -profit’firm,’the’promise’of’phi lanthropy’and’ community’ relations’in’the’article±s’title’certa inly’intrigued’me’instantly.’With’ developing’knowledge’of’interpersonal’communication’from’previous’college’ courses,’I’was’quite’interested’in’the’article±s’expected’discussion’of’characteristic s’ within’company’and’consumer’relationships.’ I’was’eager’for’author,’Margarete’R.’ Hall’to’clarify’the’somewhat’ambiguous’interpretation’I’had’about’philanthropy’and’ community’relations’in’the’public’relations’field.’ While’I’may’have’predicted’the’factors ’ of’a’company’and’consumer’ relationship’in’community’relations,’they’were’still’important’to’take’note’of:’ it’is’ absolutely’crucial’to’build’a’relationship’that’is’trustworthy,’mutually’controlled,’ committed’and’overall,’satisfactory.’ ’ I’couldn±t’agree’mor
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COM 320 Reaction Paper #6 - Caitlin Rose October 1 2013...

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