COM 320 Reaction Paper #6

From what i have always observed with philanthropic

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Unformatted text preview: nships with consumers. I was particularly drawn to the examining of the relationship theory, and how it would explain the observed behaviors of MRU. Hall’s argument of perspective was another fascinating component of this paper: I was glad to see that prior to this study of MRU, the requirement of direct corporation benefit was overturned. From what I have always observed with philanthropic and non ­profit events, there is always an outcome that must be a achieved with interaction and thorough engagement in the corporation and consumer relationship: with the overturning of direct benefit, there is room for the corporation to work hard with its involved audiences, in order to achieve their goals. After all, the participation of the audience is essential to success in the non ­ profit se...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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