COM 320 Reaction Paper #6

This article further explained this process by

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Unformatted text preview: factors throughout their campaign process. In addition to focusing on these factors, any community relations or philanthropy campaign (similarly to all campaigns in general), it is important to have a primary and secondary goal. This article further explained this process by applying relationship measurement methodology to the studied electric group, Municipal Regional Utility (MRU). While their primary goal was to provide a management ­oriented evaluation of the corporation’s citizenship activities, their secondary goal aimed to obtain a theoretical understanding of their contribution to the relationship management (referring to the company ­consumer relationship that is mentioned throughout this entire article). The article continues to include observations of MRU, to see if corporate philanthropies and community relations programs have helped strengthen their relatio...
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