COM 320 Reaction Paper #6

While i may have predicted the factors of a company

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Unformatted text preview: somewhat ambiguous interpretation I had about philanthropy and community relations in the public relations field. While I may have predicted the factors of a company and consumer relationship in community relations, they were still important to take note of: it is absolutely crucial to build a relationship that is trustworthy, mutually controlled, committed and overall, satisfactory. I couldn’t agree more, that each of these factors plays a significant role in any philanthropy and/or community relations project. Although business may be involved, it is the establishment of the company and consumer relationship that makes these events authentic and successful: the California Milk campaign that was award ­winning in 2013 is a perfect example of a process that incorporated and emphasized each of these...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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