COM 320 Reaction Paper #1

After a thorough read of bronns article however i was

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Unformatted text preview: pose the question, as to whether or not communication managers can “make the grade?” After a thorough read of Bronn’s article, however, I was able to deeply examine the concept of strategy: the importance of it, the multiple definitions associated with it and the ways in which strategic decisions are crucial to a successful career in public relations. As Bronn stated in his introduction, “…senior managers increasingly demand that communication managers become more involved in contributing to achieving goals and obj...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

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