COM 320 Reaction Paper #1

COM 320 Reaction Paper #1 - Caitlin Rose Com 320 August...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Caitlin’Rose ’ Com’320 ’ August’28 th ,’2013 ’ Reaction’Paper’#1:’Communication’Managers’as’Strategists With’a’major’in’Communications’and’multiple’courses’under’my’belt’that’ have’emphasized’the’values’of’a’comm unications’career,’the’title’of’Peggy’Simcic’ Bronn±s’piece’was’immediately’eye -catching.’This’piece,’ Communication Managers as Strategists ’ opens’with’the’qu estion;’ can they make the grade ?’ It’has’been’ instructed’to’me’throughout’the’years,’that’strategy’and’communications’go’hand - in-hand;’therefore,’ what’would’pose’the’question,’as’to’whether’or’not’ communication’managers’can’“make’the’grade?”’ After’ a’thorough’read’of’Bronn±s’ article,’ however,’ I’was’able’to’deeply’examine’the’concept’of’strategy:’the’ importance’of’it,’the’multiple’definitions’ associated’with’it ’ and’the’ways’in’which’ strategic’decisions’are’crucial’ to’a’successful’career’in’public’r elations.’ ’ As’Bronn’stated’ in’his’introduction,’“…senior’managers’increasingly’demand’ that’communication’managers’become’more’involved’in’contributing’to’ac hieving’ goals’and’objectives’(Bronn,’313). ”’ Surely,’these’goals’and’objectives’Bronn’is’ speaking’of’cannot’be’fulfilled’without’a n’organized’plan,’which’ includes’ numerous’ strategic’decisions.’ What’makes’communication’managers’more’likely’to’achieve’
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 3

COM 320 Reaction Paper #1 - Caitlin Rose Com 320 August...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online