COM 320 Reaction Paper #2

Further into the reading however a greater

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: was this role of organizational conscience promised to be so complex near the end of Neill and Drumwright’s introductory paragraph? Further into the reading, however, a greater understanding developed: not only were there multiple types of conscience, but, the element of ethics was absolutely crucial to consider, as it created depth within the meaning of this role. Soon, I would realize that an advanced comprehension of ethics would further emphasize the importance of the organizational conscience role in a public relations profession. The identification of each conscience (social, public, ethical, corporate and organization) was given, followed by a connection between public and organizational types. Organizational conscience was described in a way that was clearer to me, when the article stated that it included the elements of “’public conscience plus organizational actions or decisions that extend beyond the publics with whom a public rel...
View Full Document

This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State University.

Ask a homework question - tutors are online