COM 320 Reaction Paper #4

Not to mention it is far more likely that these

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Unformatted text preview: can. After all, this site connects millions of people through Facebook “friendships,” owning the ability to spread new ideas faster than word of mouth ever could. According to the article, “current research found that the friends of fans represent a substantial potential audience, often well beyond the scale of fans alone” (44). This makes sense: of my near ­600 friends on Facebook, a few of them, at least, are bound to take interest in the brands that I am openly “liking.” Not to mention, it is far more likely that these “friends” of mine will observe their Newsfeed, rather than my profile. Suddenly, this article was showing me the excellent potential for brand success, residing in components of Facebook that I rarely considered. This article showcases how social media sites represent a whole new way of shaping customer service. By obtaining the ability to study the likes and dislikes of a brand’s individual fans (and friends) through their profiles, brands have the ability to present content that meets to their audience’s wants and needs. However, while this article maintains a strong, positive outlook on social media sites and branding, they also present sufficient counter ­arguments to provide a realistic point of view. This article does so, by arguing on the high anxiety that comes with the impressively widespread attention that Facebook helps a brand gain. Just as each member of an incorporation/organization i...
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