COM 320 Presentation Essay #3

Not to mention the strategic choosing of high foot

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Unformatted text preview: n which they participated in online/social media activities and interacted with public display (taking photos with the frozen swimsuits). This campaign was realistic and positive, focusing on ways they can increase consumer input without solely focusing on the way the Greater Fort Lauderdale Convention and Visitors Bureau appears in the consumer’s perception. By initiating community outreach in more than one venue, the brand clearly acknowledged that by targeting their campaign events toward consumers and the community, both the future sales and the brand’s reputation would benefit. Not to mention, the strategic choosing of high ‘foot’ traffic locations immediately ignited international, national and local coverage, while their simultaneous social media tactics were covering the same level of publicity at rapid speed. With high traffic locations, peak times and the exceeding of promotional boundaries, the campaign’s plans and executions were quite strong. Str...
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This document was uploaded on 02/15/2014 for the course CAP 320 at Grand Valley State.

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