MKTG 301 Survey Design

0 1 2 3 4 5 6 7 8 9 10 10 how many times do you

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Unformatted text preview: uch would you pay for a bottle of Scope mouth wash? Response scale may provide cues as to the expected or "normal" levels of a behavior How many hours a day do you spend watching TV ? 7% _____ 18% _____ up to _ _ to 1 26% _____ 1 to 1_ 15% _____ 1_ to 2 18% _____ 16% _____ 2 to 2_ more than 2_ How many hours a day do you spend watching TV ? 62% _____ 23% _____ up to 2_ 2_ to 3 8% _____ 3 to 3_ 5% _____ 3_ to 4 2% _____ 0% _____ 4 to 4_ more than 4_ Extracting sensitive information • Do you happen to have done X in the last year? • As you know, many people have been doing X these days. Do you happen to have done X? • Do you know anyone who has done X? How about yourself? • Pull a coin from your pocket. If it lands Heads, answer Question 1. If it lands Tails answer Quest...
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This document was uploaded on 02/15/2014 for the course MKTG 301 at Boise State.

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