MKTG 301 Survey Design

Do you happen to have done x do you know anyone who

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Unformatted text preview: ion 2: 1. Is your birthday between January 1st and June 1st ? 2. Have you ever done X? 0.5 "YES" 25% H 0.5 65% 0.5 "NO" 25% "YES" 40% "NO" 10% 0.5 T Have done "X" 0.8 0.2 Have not done "X" Question Order 1. 1. How satisfied are you with your life overall? How is the weather down there? 2. How satisfied are you with your life overall? Question Order 1. How many dates did you have last month? 1. How satisfied are you with your life? 2. How satisfied are you with your life, in general? 2. How many dates did you have last month? r = 0.66 r = 0 Question Wording • The government is spending too little on "welfare" Yes 25% • No 75% The government is spending too little on "assistance to the poor" Yes No 65% 35% "Double Barreled" Questions • Do you like Rudy Guiliani's policies and the way he has conducted himself after the World Trade Center disaster of September 11th ? Yes No • Do you like low-salt wheat thins and other Nabisco snack products? Yes No Leading questions • "A roach disk poisons a...
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This document was uploaded on 02/15/2014 for the course MKTG 301 at Boise State.

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