MKTG 301 Survey Design

It is estimated that disposable diapers account for

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Unformatted text preview: ge containers, thirdclass mail, and yard waste are estimated to account for about 21 percent of the trash in landfills." • Given this, would it be fair to ban disposable diapers? • It is estimated that disposable diapers create over 3 billon pounds of trash. These plastic in these diapers take 20,000 years to disintegrate." • Given this, should disposable diapers be banned? YES YES NO NO Ease of recall affects liking Condition 1 Condition 2 List 10 reasons to buy a BMW: List 1 reason to buy a BMW: 1) __________________ 1) 2) __________________ 3) __________________ 4) __________________ 5) __________________ 6) __________________ 7) __________________ 8) __________________ 9) __________________ 10) __________________ __________________ calculating expected value & expected value of perfect information (EVPI) Introduce 0.6 hit flop Decision 0.4 + $4 M + $1 M Do not introduce Introduce Decision 0.6 0.4 Do not introduce hit flop + $4 M - $2.5 M A more complicated examp...
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