MKTG 301 Survey Design

MKTG 301 Survey Design - Vanilla Vanilla Marshmallow...

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Vanilla white peach Vanilla Marshmallow licorice milk coconut
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Apple watermelon apple cherry fruit punch melon midori grape lemon orange
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Coconut Walnut Coconut Pina Colada Sugar Milk Marshmallow Coffee
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Peanut Butter Brown Sugar Peanut Butter
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Rootbeer Dr. Pepper Rootbeer Peppermint Mint Chocolate
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Bubble Gum toothpaste Bubblegum Strawberry Mint
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Buttered Popcorn Sesame Popcorn Milk Jalapeno Banana medicine egg nog peanut cotton candy
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Cinnamon Grapefruit Cinnamon Cotton Candy Root Beer Berry Mint Medicine
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Jalapeno Pepper Peanut Jalapeno Butter Pepper
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Strawberry Dacquiri Caramel Strawberry Strawberry Dacquiri Shortcake Cherry Raspberry Generic Sugar Candy Cinnamon
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Mean Class Ratings -8 -6 -4 -2 0 2 4 6 8 10 French Vanilla Red Apple Coconut Peanut Butter Root Beer Bubble S. Gum Buttered Popcorn Cinnamon Jalapeno Daquiri
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1 2 3 4 5 6 7 8 9 Standard Deviations 10 French Vanilla Red Apple Coconut Peanut Butter Root Beer Bubble S. Gum Buttered Popcorn Cinnamon Jalapeno Daquiri
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% Positive Experience 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% French Vanilla Red Apple Coconut Peanut Butter Root Beer Bubble S. Gum Buttered Popcorn Cinnamon Jalapeno Daquiri
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(X ij ) ^ 10 j = 1 -50 -40 -30 -20 -10 0 10 20 30 40 50 Pleasureable Aversive 10 (R ij ) j = 1
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