MKTG 301 Demand

812 and then place an x somewhere between the two

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Unformatted text preview: dly one thinks about the product (Are coffee and beer substitutes?) • Often useful to decompose forecasts – unawarefi aware – aware fi trial – trial fi repurchase • 3 methods of demand forecasts – historical trends (dangers of extrapolation) – surveys (dangers of trusting reports; answers "labile") – test markets (dangers of competitors fiddling & stealing) Semantic Differential 2001 For each line below, think about 15.812, and then place an “X” somewhere between the two adjectives. * X Quantitative _____ _____ _____ _____ _____ _____ _____ Qualitative X * Breadth _____ _____ _____ _____ _____ _____ _____ Depth Practical _____ _____ _____ _____ _____ _____ _____ Theoretical Structured _____ _____ _____ _____ _____ _____ _____ Free - Form X* X* � � � � � � � � � � Rating Scale Overall, 15.812 is: (1) -5 -4 -3 -2 -1 0 1 2 3 4 5 |----------|----------|----------|----------|----------|----------|----------|----------|----------|----------| Horrible Terrific 8.3 Compared to my other courses, 15.812 is: (9) 2 3 4 5 -5 -4 -3 -2 -1 0 1 |----------|----------|----------|----------|----------|----------|----------|----------|----------|----------| Horrible 8.6 Terrific The First Home Video System - All for a modest $30,000! - Installation included a "free" visit by an Ampex service engineer to set up the 900 lb system. Ampex VR-1500 in the 1963 Neiman Marcus Christmas catalog...
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This document was uploaded on 02/15/2014 for the course MKTG 301 at Boise State.

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