MKTG 301 Demand - The Candy Study The effect of current...

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The Candy Study: The effect of current emotions on predicted preferences "Eat" Group "Wait" Group Open Bag Answer Questions Answer Questions Open Bag
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Imagine that you have been set up on a date with someone who you consider to be very attractive. You can meet this person either for lunch this coming Friday, or for dinner and a movie on Friday evening a week later. Which would you prefer? 70% % 60% preferring 50% 40% the quick 30% 20% lunch 10% 0% Opened Unopened
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Suppose that you have completed some consulting work and were told that you would receive “about $3000” and that you would be paid “sometime in November.” You get a phone call this week, and the manager of the company informs you that you will receive $3800 on February 5 th . All things considered, do you regard this as good news or bad news? 60% 50% "bad news" 40% 30% 20% 10% 0% Opened Unopened
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Suppose you were involved in plane crash and were stuck in remote mountains for a week with other survivors who you did not previously know. You are uncertain when or if you will be rescued. What is the likelihood that you would steal food from the other survivors? 0——1——2——3——4——5——6——7——8——9——10 Definitely would not Definitely would 4.00 3.50 Likelihood 3.00 of 2.50 2.00 stealing 1.50 food 1.00 0.50 0.00 Opened Unopened
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Suppose that in exchange for completing a 45 minute survey for Amazon.com , you could receive your choice of one the four books listed below. If you choose to complete and return the mail survey, the book will be shipped to you within 2 weeks of the time that Amazon receives your survey. What is the most you would be willing to pay for overnight delivery, rather than waiting 4 weeks? $7.00 Willingness $6.00 to pay $5.00 $4.00 for overnight $3.00 $2.00 delivery $1.00 $0.00 opened unopened
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Likert Scale I wish there were more “case study” lectures and fewer “concepts” lectures. [0.0] Strongly Neither agree Strongly Disagree Disagree nor disagree Agree Agree Professor Frederick talks too slowly [-1.24] Strongly Neither agree Strongly Disagree Disagree nor disagree Agree Agree Professor Frederick talks too quietly [-1.14] Strongly Neither agree Strongly Disagree Disagree nor disagree Agree Agree
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Likert Scale I do not get to participate as much as I would like to.
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