MKTG 301 Demand

Strongly disagree disagree neither agree nor disagree

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Unformatted text preview: ongly Disagree � Disagree � Neither agree nor disagree � Agree � Strongly Agree � Likert Scale I do not get to participate as much as I would like to. Strongly Disagree Disagree � Neither agree nor disagree � Agree � [-0.5] Strongly Agree � There is too much reading for this course. [-0.3] Strongly Disagree � Disagree � Neither agree nor disagree � Agree � Strongly Agree � Professor Frederick does not allow enough class discussion. [-0.8] Strongly Disagree � � Disagree � � Neither agree nor disagree � � Agree � � Strongly Agree � � Semantic Differential 2002 812 For each line below, think about 15.812, and then place an “X” somewhere between the two adjectives. * X Quantitative _____ _____ _____ _____ _____ _____ _____ Qualitative X * Breadth _____ _____ _____ _____ _____ _____ _____ Depth Practical _____ _____ _____ _____ _____ _____ _____ Theoretical X* *X Structured _____ _____ _____ _____ _____ _____ _____ Free - Form � � � � Semantic Differential 2002 814 For each line below, think about 15.812, and then place an “X” somewhere between the two adjectives. * X Quantitative _____ _____ _____ _____ _____ _____ _____ Qualitative X * Breadth _____ _____ _____ _____ _____ _____ _____ Depth Practical _____ _____ _____ _____ _____ _____ _____ Theoretical Structured � _____ _____ _____ _____ _____ _____ _____ Free - Form � � � X* * X Mean Rank 10 9 8 7 6 5 4 3 2 1 Sachets Consumer Needs Segmentatio...
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