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Unformatted text preview: rolla
Black & Decker
Intuit things you dislike about this class ÿ
ÿ TA should pick better candy with the class' money Course reader is too expensive
The class is at lunch time
It’s really far away from the class I have right
ÿ The class before this one leaves this room stuffy. ÿ Chairs are too close together, I bump my knees
getting in and out. Top 3 things you dislike about this class ÿ More discussion of High tech products!
ÿ No overviews & takeaways!
ÿ Professor speaks too quickly! Outline of today's lecture
• Market Size vs. Market Share
Estimate total annual demand for plastic diapers
"Hierarchy of Effects" model
3 methods for forecasting demand
– historical trends
– test markets Market size vs.Market share your
product Proton-Pump Inhibitors Nexium
Prevacid 1997 2002 Promoting Primary Demand (market size) or Selective Demand (market share) • in 1907, an advertising executive for Campbell's Pork and
Beans found that 94% of housewives cooked their own
beans from scratch.
• Campbell's had 36%...
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- Fall '12