This preview shows page 1. Sign up to view the full content.
Unformatted text preview: long with employees) must be seen
as value-creating entities
2. Value-creating companies solve customer problems
3. A strong competitive edge can be gained by
consistently providing superior customer value
4. To design and deliver exceptional customer value organizations must excel in purpose (customer)
focus) and process (customer operations)
copyright Art Weinstein, Ph.D., 2011 9...
View Full Document
This document was uploaded on 02/14/2014 for the course CRM 3550 at Nova Southeastern University.
- Fall '14