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D 2011 5 market based pricing cont market based price

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Unformatted text preview: t Weinstein, Ph.D., 2011 5 Market-Based Pricing (cont.) Market-Based ☛ Price customization is selling the same products to Price different buyers at different prices (new cars) (new ☛ Psychological pricing implies that price is a signal of quality and customers respond to price points (gasoline) (gasoline) ☛ Price differentiation is a pricing approach taken in differentiation response to competitive forces (4 options) response es (4 copyright Art Weinstein, Ph.D., 2011 6 Price Differentiation Strategies Price -> Beat (Costco) -> Meet (Borders) -> Meet -> Do not compete -> Do (Nordstrom) -&g...
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