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copyright Art Weinstein, Ph.D., 2011 7 Ch. 6 Summary – Strategic Pricing Price can make or break a product and is the only 4P
that generates revenue
Pricing requires an in-depth market analysis – costs,
competition, customers, psychology and technology
A pricing trend is moving away from traditional “costplus” toward "smart" pricing
The Internet has armed customers with price knowledge
Price value maps clarify competitive positions
Price is a perceptual cue as to service, quality and CV
copyright Art Weinstein, Ph.D., 2011
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This document was uploaded on 02/14/2014 for the course CRM 3550 at Nova Southeastern University.
- Fall '14