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Unformatted text preview: t; Retreat (Xerox) Retreat http://www.youtube.com/watch?v=jmkb3­liWzY&feature=related Priceline.com copyright Art Weinstein, Ph.D., 2011 7 Ch. 6 Summary – Strategic Pricing Price can make or break a product and is the only 4P that generates revenue Pricing requires an in-depth market analysis – costs, competition, customers, psychology and technology A pricing trend is moving away from traditional “costplus” toward "smart" pricing The Internet has armed customers with price knowledge and power Price value maps clarify competitive positions Price is a perceptual cue as to service, quality and CV copyright Art Weinstein, Ph.D., 2011 8...
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This document was uploaded on 02/14/2014 for the course CRM 3550 at Nova Southeastern University.

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