Differentiate the most and least 2 profitable

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Unformatted text preview: . 2. Differentiate the most and least 2. profitable segments profitable 3. Have ongoing dialogues with your 3. customers customers 4. Customize your offerings to fit each 4. customer’s needs customer’s 5. Evaluate and enhance customer 5. experiences experiences Copyright Art Weinstein, Ph.D., 2011 8 Ch. 9 Summary – Relationship Marketing Ch. Practicing relationship marketing means tracking Practicing each relationship each Calculating lifetime value is important because of the Calculating impact of retention levels on profitability impact Consider adding a Social CRM initiative Consider (responding to customer conversations) (responding Look for opportunities to add value through strengthening business relationships, offering new features, services or customized offerings features, Copyright Art Weinstein, Ph.D., 2011 9...
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