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2. Differentiate the most and least
3. Have ongoing dialogues with your
4. Customize your offerings to fit each
5. Evaluate and enhance customer
Copyright Art Weinstein, Ph.D., 2011 8 Ch. 9 Summary – Relationship Marketing
Ch. Practicing relationship marketing means tracking
Calculating lifetime value is important because of the
impact of retention levels on profitability
Consider adding a Social CRM initiative
(responding to customer conversations)
Look for opportunities to add value through
strengthening business relationships, offering new
features, services or customized offerings
features, Copyright Art Weinstein, Ph.D., 2011 9...
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- Fall '14