TNS_Market_Research_Digital_World_Digital_Life (1)

1 not at all in uential 10 highly in uential 20 100

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Unformatted text preview: e E-m m T On Te T D an e li le ex m en y le ne ph t o ph i o m b m on n s n e e s C ark e ta n - l s a an - o t an ad ve me d a r t ss h e ag U K O In Au Ita n l te Pe ine r st ly ra rs fo lia o N na r U ot l Sw SA Re b le e v Fr den an N Fi ce et nl he an rla d nd Sp s N ain or w ay 21 Friends, Family, Partner, Parents – (All countries) next page 0 0 0 30 Overall China Korea Japan Italy USA Spain Australia tial are other views on on decisions you make uential are other decisions you you make about are other views onviewsdecisions make about about Canada t in at all in uential, 10 in uential = not uential, 10 = highly = highly in uential allat all in uential, 10 = highly in uential France UK 23 Germany 6.6 6.6 6.622 Norway 19 Netherlands 6.4 6.4 18 6.4 Sweden 16 Finland 5.8 5.8 5.8 15 Denmark Not Not aware of Not aware ofaware of What percentage of leisure time do you spend online? 2 What percentage of leisure time do you spend online? 2 What percentage of leisure time do you spend online? O v O era v C e ll O h ra v Cei l Jahrnal a C pin l Jah anl Ko ina paa Ja e FKoran rap a n ea FKorcn ra ree G Fr Ina a e a t ce Iy G rmnale e tac G rmtany N e I ly e al N the rmany Uy e K n N therlanU y et Cr dK heala U s nd CrlandK s aaa C nnds Ud anaS A Spa a U Sa Au SUadA Sin Austpa iA D Sr a n Ae stpalia D unma in sr en t a a r DSwmalrik en e a Swmd lria Fi aek Swed rn nl F ea ek n Nin dnd e Fiorlan n N nlwad oa y N rwnd or a wy ay naUK a d Au ItU a a st I UlK y Au rta K a I ly Austrtaila s Ua la Sy SwtraliA Ula SwedSiA U en SFredSA wa F nen N Firedce et Fnanen Flc N he iraan e e n ncd N thFrlalane i et ernlndd l he Saan s n rlapa d N S ndn is orp d s N S wain a orpa y N w in or a wy ay 000 What percentage of leisure time do you spend online? What percentage of leisure time do you spend online? What percentage of leisure time do you spend online? 2 Digital World, Digital Life 30 30 39 Student Student Student 39 39 Overall Overall 44 44 44 China China Overall Overall Overall Home Home Home 40 40 40 Korea Korea China China China Housewife Housewife Housewife 36 36 36 38 38 38 Japan Japan France France France 31 31 Italy Italy Italy ItalyItaly 30 Not working Not working Not working 33 30 33 33 USA USA Sweden Sweden Sweden Work/college Work/college Work/college 29 29 Spain Spain Finland Finland Finland 29 29 Australia UK UK UK 31 31 31 Work part time Australia Work part time Work part time How much would having the Internet affect affect your daily routine and activities Internet affect your daily routine activities 28 How much would would not having the Internet your daily routine andand activities Canada How much not not having the 28 Canada Germany Germany Germany 28 France for your personal activities? 28 France Spain Spain Spain for your personal activities? for your personal activities? 28 28 28 Mobile Mobile Mobile Work full time Work full time Work full time 28 28 UK UK Australia AustraliaAustralia 23 23 Germany Germany Netherlands Netherlands Netherlands 80% 80% 80% Norway 22 22 Canada 0% Canada 15% 15% 30% 0% Norway10% 15% 20% 25% 30% 35% 40% 5% 0% 5% 10% Canada 20% 25% 30% 35% 40% 0% 5% 10% 60% 0% 20% 25% 80% 35% 40% 100% 20% 40% 20% 40% 60% 0% 19 19 Netherlands 73 73 Netherlands 73 Norway Norway Norway 18 18 Sweden Sweden Korea Korea Korea 66 66 66 64 16 70% 70% 70% 16 Finland Finland 64 64 USAUSA At least USA a day once 6 days a week 5 days a week least once a day week At 4 days a 6 days a week 3 days a week 5 days a week At least o...
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