TNS_Market_Research_Digital_World_Digital_Life (1)

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Unformatted text preview: a C rk an ad a U K Ita Au ly st ra lia U Sw SA ed e Fr n an ce N Fin et la he nd rla nd s Sp a N in or w ay 1 80% 0 4.6 Advertising How is the internet affecting would not having the Internet realHow muchdecisions? affect your daily routine forlife your personal activities? Online forum 4.8 TV reviews 0 0 Personal blog Sales assistant/expert 2 6.1 5.9 5.8 5.9 5.7 Online instant messaging 5.4 5.3 1 6.4 60 5 How digital 2.0 are we? 1 10 2 days a week Telephone - over the Internet 5.6 Work colleagues Magazine reviews 6.3 6 60% 5.8 7 70 40% 6.4 Opinion on a spet forum 2 20 4.6 20% ve ra C ll hi Ja na pa Kn G or er ea m D an en y m C ark an ad a U K Au Ita st ly ra lia U Sw SA e Fr den an N Fi ce et nl he an rla d nd Sp s N ain or w ay O 6.6 Friends 7.3 7.1 Advertising 6.9 6.7 0 5.2 3 0% 4.8 TV reviews 7.7 5 30 F 0% 10% 20% 30% 40% 50% 60% 70% 80% 8 5.4 40 (average scorereviews of 10 where 1 is ‘would not out 5.4 Magazine How would not impact much assistant/expert10 is ‘would impact hugely’) activities at all’ andhaving the Internet affect your daily routine and 5.3 for your personal activities? Sales 80 6.1 5.9 5.8 5.9 5.7 4 At least once a day 5.6 6.4 A 5more digital life 6.4 5.8 40% 50 Mobile 6.6 40% Work colleagues Consumer reviews online 60 Face to face 50% On a scale of 1-10 how in uential are other views on decisions you make about products and brands? 1 = not at all in uential, 10 = highly in uential ep 35% ac ve eTe ra to le C ll ph -fa hi on Ja na E ce pa T On Te T e - -m n ele lin lep ext mo ail Ko ph e i ho m bi Fr rea on ns ne es le an e tan - l sag - o t an e ce ve me dl G Ita r t ss ine er ly he ag m an O In ing n te N y et Pe line rne he U rs fo t rla K o N na rum ot l C nds Re blo an le g ad va nt Ua SA Sp Au ai st n D ra en lia m Sw ar ek Fi den nl a N nd or w ay 40% 72 0 30% 35% O 30% rating) 64 60 57 and students in various China and Japan thought it was 60% 56 56 56 55 54 54 52 very important (scoring 8 or higher) 50% countries, especially Korea (85% of 48 46 46 all students giving a ‘very important’ – and Korea is not far behind. 40 40% rating). Regarding work life, we can 30% There also appears to be differences in see interesting differences among 21 the importance of the internet among 20% 10% Koreans living in rural areas, with 87% key groups in our study. Looking at 0% giving a ‘very important’ rating. Another the importance of the internet in our interesting finding is that the internet is personal life, we see that geographical seen by our US respondents as having location seems to make a difference. a less important role in their work life, For example, more of our respondents with only 34% in the US giving a ‘very from city centres (64%) say that the important’ rating. internet is very important in their How would we feel about a world personal life compared to 50% of without internet? An additional way our respondents from rural areas. of looking at the importance of the Interestingly, when we look at the internet is to look at the impact on importance of t...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

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