TNS_Market_Research_Digital_World_Digital_Life (1)

Almost two thirds of chinese and half of koreans have

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Unformatted text preview: g in the coming years. ” Gaurav Bhalla, Global Innovation Director, TNS “ Social media – blogs, social networks, consumer-created video – is a longterm trend that is changing how brands must communicate with their customers. Marketers and PR professionals must change their business practices from creating compelling communications, to having a bi-directional conversation with consumers and becoming great listeners and active participants in the word-ofmouth brand dialogues. A world more connected A more digital life How digital 2.0 are we? How is the internet affecting real life decisions? Is our digital life a social life? In conclusion ” Andrew Bernstein, President TNS Cymfony However, it appears that this technology still has some way to go before it is a mainstream application. In 10 out of the 16 countries a quarter or fewer of the online population have had any interaction with virtual worlds. 20% 40% 0% 20% 40% Aware of and view or contribute content Aware of and view or contribute content Not aware of Not aware of Overall Canada France Norway Canada Sweden Norway UK Sweden USA UK Finland USA Netherlands Finland Denmark Netherlands The dream of virtual worlds connected via the 0% 20% 40% 60% 80% 100% Denmark internet has long been 40% 60%about and false Yes Nowritten 80% 100% 0% 20% (I don’t communicate with people I don’t know) Yes dawns have often been(I heralded. Now we have No don’t communicate Virtual worlds or communities (the way of the future?) 0% 20% 40% Aware of and view or contribute content Overall China Overall France China Italy France Sweden Italy Finland Sweden UK Finland Germany UK Spain Germany Australia Spain Netherlands Australia Canada Netherlands Norway Canada Korea Norway USA Korea Denmark USA Japan Denmark Japan0% • France and Korea are extremely positive about social networking sites compared with other nations (with large proportions of people describing them as fun and interesting). Looking to the future 60% 80% 100% 60% 80% 100% Aware of but never used Aware of but never used page 8 Aware of and view or contribute content Aware of but never used of Not aware Aware of and view or contribute content Aware of but never used of Not aware previous page next page How is the Internet affecting real life decisions? Digital World, Digital Life A world more connected A more digital life How digital 2.0 are we? How is the internet affecting real life decisions? Is our digital life a social life? In conclusion “ So few decisions are made without any input from online research, from choosing a new home or a school for our children – the input of the internet into the decision making process makes it one of the most important influencers in our life choices. ” Barry Lemmon, Global Head of Retail & Shopper Insights, TNS Earlier in this report, we established that the internet is a substantial vehicle for purchasing and also that it has a very valuable place in the research and information gathering process. Indeed, as 8 out of 10 people...
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