TNS_Market_Research_Digital_World_Digital_Life (1)

But a quarter 2 days a week once a week less we not

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Unformatted text preview: l vaog n Releblo t v le ang va t nt ” ep ho Te l 7 8 0 30% 1 2 26 26 26 23 23 23 19 4 0%0% 5 0% 6 20% 20% 20%20% 7 10 7 10 7 10 1 11 11 10% 11 0% 2 1 12 2 0% 0% 0% 40% Aware of and view or contribute content Not aware of 60% 80% Aware of but never used 7 8 80 70 60% 80% 56 55 54 54 51 52 100% 40% 60% 50 Italy Not aware of 42 42 Spain 39 38 40% Japan Australia 30% Overall Germany Korea France France 20% China Norway Canada UK Canada Norway 10% Germany Sweden Australia Sweden UK 0% Japan USA USA Denmark Netherlands Finland Spain Netherlands Finland Italy Denmark 0% 20% 40% 0% 20% 40% view or contribute content 60% 80% 100% Aware of and Yes No (I don’t communicate Not aware of with people I don’t know) 20% Aware of and Aware of but never used Aware of and view or contribute content Awa 42 42 Not aware of 39 38 Overall Korea France China Norway UK Canada Germany Australia Sweden Japan USA Denmark Netherlands Spain Finland Italy 100% 0% 60% 80% 40 60 40% Aware of and view or contribute content 60 70 80 4.6 3 58 30 6 59 20 Advertising 5 63 20% 10 40% 40%40% 4.6 4 64 50 80 50 60% 60 70 80% 80% 80% 60% 60% China 60% 56 55 54 54 Korea51 52 50% USA Denmark Japan 57 0% 40 100% 100% 100% 100% 80% 60% 80% 80% 60% 60% 60% 60% 100% 100% 100% 80% 57 73 6.4 6.4 Consumer reviews online 66 73 73 73 66 70% 64 60% 60% 60% 64 5.8 5.8 on a spet forum Opinion 63 63 59 59 58 58 60% 57 5.6 5.6 Work colleagues 60 55 54 54 60 56 60 57 57 57 60% 60%60% 40% 5.4 40% 40% 51 52 5.4 Magazine reviews 50% 5.3 Sales assistant/expert 5.3 42 42 39 20% 40% 20% 20% 4.8 38 4.8 TV reviews Australia Netherlands Canada Norway Korea USA Denmark Japan 100% 0% 0 4 35 3 5 fa ne Eto ce Face - face OT - m ma Te nl ele Te Face to face il 0lep ine ph xt m oE-mail 1 b2 ho in on Face to iface le E-mail st e e mobile ne Telephone - ss a - E-mail ag - o ntTextlanmobile Telephone message e ve me dl Telephones- mobile i r Text message th a ne Telephone -slandline e gi Text O message Telephone I- t ng Online instant messaging n n landline e Pe lin - rne Telephone e landline Online - over messaging Telephone instantthe fo t rs Internet Online instant on ru N messaging Telephone - over theaInternet ot l forum Online m Re blo Telephone - over the Internet Online forum Personal blog le g Online va forum nt Personal blog Not Relevant o- 0% -t Fa ce 60% that you regularly communicate with Australia 80% Netherlands that you have met online (and don’t Canada 73 Norway know in person)?Korea 66 70% 6.6 30 5 r ve O la 0% 0% 0% 70% Finland UK 20 3 17 17 17 3 1 Personal blog Not Relevant 0% Not Relevant 0% 1 nd rw ay Online forums Personal blog Not Relevant 1 Friends, Family, Partner, Parents – (All countries) 73 80% 80% 80% 80% 80% 80% 80% ha Fi ina nl Fi an n Fi land nl d Fr and a Fr nc e Franc an e ce Ita Italy Italy ly 2 4 1 3 h all C 20% 20%20% 60% 60%60% 5.4 Friends E-mail E-mailE-mail UK Fy eta CUirnla nd h aa he C iS nn h na d F rla irnA ce an Au Fnda c s st raIn e ra ta c O Fi ve liIa le y G nlarata er nItl ly la m Fdnl iy Ita la an Fi l Sp UFynland i CJa aiKnland anp n n d aa Ko dn a D en rea m Fr ark 0 10 an c Ce Sw hin ea N de or n w a N et U y he S rl A Au and st s r Fi alia nl an d Ita Sp ly C ain an ad a Advertising 0 20% 20% 20% 18 18 18 6.6 China Magazine reviews Korea 50% 5.3 Sales assistant/expert Japan 40% France 4.8 41 41 41 TV reviews 39 39 Spain 39 40% 40%40...
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