TNS_Market_Research_Digital_World_Digital_Life (1)


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Unformatted text preview: measurement services. TNS is the sixth sense of business™ About Digital World, Digital Life TNS completed analysis of the results of its 16-country study into online behaviour and perspectives around the world at the end of 2008. A total of 27,522 people aged 18 to 55 years old were interviewed online in the following countries: Australia, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Korea, Netherlands, Norway, Spain, Sweden, the United Kingdom and the United States. The research focused on four themes. First, the survey looked at how we are using the internet for entertainment, information and commerce. Second, the survey analysed whether people are using online channels when making major life decisions – health, family, education, investment etc. Third, how far has social media developed? Last, how much trust do people have in online sources of information versus traditional media or straightforward recommendations from friends? For more information about TNS, please visit A world more connected A more digital life How digital 2.0 are we? How is the internet affecting real life decisions? Is our digital life a social life? In conclusion The Kantar Group The Kantar Group is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 spet companies – including the recentlyacquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a whollyowned subsidiary of WPP Group plc. For further information, please visit page 13 previous page next page...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

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