TNS_Market_Research_Digital_World_Digital_Life (1)

If our leisure time is precious then why globally

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: time is precious then why globally What percentage of leisure time do you spend online? do we spend almost a third of it using the What percentage of leisure time do you spend online? internet? Is it because we are making more 30 Overall What percentage the spend efficient use of our valuable time by usingof leisure time do youChina online? 40 Korea 30 internet, so allowing us to Overall fit more into our 38 Japan 44 China 31 Italy lives? Or is it because online life itself has 40 Korea 30 USA 38 Japan 29 Spain become a key leisure activity? 31 Italy 29 Australia 30 Canada 29 France 29 UK 28 Germany 28 Norway 28 Netherlands 23 Sweden 22 Finland USA In conclusion What percentage of leisure time do you spend online? What percentage of leisure time do you spend online? 2 (All countries average) What percentage of leisure time do you spend online? 2 Student 44 Housewife Student Housewife Work part time 36 39 Not working Not working 28 39 Home 33 36 31 Work/college 33 60 50% 57 56 56 55 54 54 52 70 8 60 6.4 5 7 6.3 48 46 6 46 6.1 5.9 5.8 5.9 5.7 5.4 6 56 0% 60% 70% 80% 60% 0% 70% 80% Spain We found no conclusive evidence that an increase in 28 28 Australia Work full time 31 28 Work part time leisure time increases the amount of time we spend Canada 23 France 22 0% 5% 10% 15% 20% 25% 30% 35% 40% online. We looked at online behaviour in terms of 28 Mobile Work full time UK 19 Germany during the week. 18 how much leisure time people had Norway 16 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 20% Netherlands 15 Respondents who stated that they felt they only had 19 Denmark 18 Sweden 0% 10% 20% 30% 40% 50% 1 to 2 hours of leisure time onFinland a week day spent the 16 At least once a day 6 days Take the students in our survey as an example; they 15 Denmark same proportion of their leisure time online (30%) as 2 days a week Once 0% 10% 20% 30% 40% 50% spend 39% of their time online, a higher percentage having the Internet affect your daily routine and major differences across the world in this respect. How much would not respondents who stated that they enjoyed between Importance of the Internet in personal lives(percentage correspond to 8 to 10 scores) for your personal amongst our respondents than any other group. activities? Chinese respondents aged under 25 spent half 7 to 8 hours of leisure time on a week day. 80%of their correspondtime online, whereas in the US, How much would not having the Internet affect your Perhaps this is no surprise as this group tends to daily routine and activities (50%) Importance of the Internet in personal lives(percentage leisure to 8 to 10 scores) 8 7.7 74 As one might expect, younger people under 25 do 72 be in for your personal activities? the younger age categories – they have the under 25’s spend around a third (30%) of their leisure 80 7.3 7.1 page 2 80% 70% 8 spend more of their time online; well over a third time and 7.7 need to spend significant time online.6.9 6.7 the 7 time online. There also appears to be large country 74 64...
View Full Document

This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

Ask a homework question - tutors are online