TNS_Market_Research_Digital_World_Digital_Life (1)

In addition and on average we over a third of us

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Unformatted text preview: 52 life, offline lives. Nearly two thirds of us 54 54 54 A more digital life 51 52 5.4 5.4 5.4 with this though. Even though we are Aware of viewviewroutine content content or but but never contribute contentused and and or view of contribute Not Aware ofAware andNot aware Not never Aware having view or contribute Aware notof view or the Internet affect and but of but and the Internet affect your daily routine and activitiesand view or contribute content yourAware ofnever used would not having the InternetAware ofAware of andAwareor never usedused aware of How much would ofAware daily routine never used How never affect your dailycontribute of butaware of of activities 50% 50% to 8 to 10 know in person. Yet againHowChina Importance Importance of the Internet in personal lives(percentage correspond 50% Importance of the Internet in personal lives(percentage correspond to 8 to 10 scores) of the Internet in personal lives(percentage correspond to 8 to 10 scores) scores) in much would not havingour primary communicationof andcontribute content contentAware ofAwarebutmuchusedactivities people have used the internet to meet 5.3 5.3 5.3 for your personal activities? for your personal activities? for your personal activities? more likely to communicate with our Not Not aware of Not aware ofaware of 42 42 42 42 42 42 and Korea there are more people than 39 39 39 38 have changed, but online and have then gone on to meet 80% 80% 38 38 tools 40% 40% 80% 8 8 8 7.7 7.7 7.7 friends 744.8 email than with our family, 40% via 4.8 Home 4.8 74 74 72 72 72 across the other 80 countries surveyed them in person. Over 7.3 7.1 us have Parents – (All countries) halfFriends, Family, Partner, of 80 80 7.3 7.1 7.3 7.1 4.6 that has by no means left us Friends, Family, Partner, Parents – (A 70% 1 in4.6 4.6 of us would say that email30% 70% 70% only 10 6.9 6.9 6.9 30% 30% 7 7 7 Overall 6.7 Overall Overall 6.7 64 64 that have these relationships. In gone on to talk 6.3 someone on6.7 6.4 to the 1 2 2 3 3 4 4 5 5 664 6 7 7 8 8 8 1 2 3 4 5 6 7 Korea 6.4 Korea Korea 6.3 6.3 How digital 2.0 are we? 70 70 without 70 social life. MoreFrance 6.4 6.1 a is the main method 57 communication 60 of 60 60 Overall Overall France France 6.1 5.957 6.1 60% 60% China 57 56 three 5.9 5.8 5.9 20% 20% 20% 60% 56China, a staggering 56 55 quarters of phone as a result of an initial contact 5.9 5.8 5.9 5.7 5.856 565.7 5.9 56 56 56 56 6 6 China China China China China 55 54 5.7 6 Korea 54 54 with our friends. The leading55 54 54 52 methods Korea Korea 52 Norway and more people54 52 talking are Norway Norway Work/college 5.4 5.4 5.4 Italy 60 60 60 Japan Japan that happened online. 48 respondents claim to have this virtual 46 48 48 UK UK UK 50% 50% 5 5 France 5France Spain 46 46 10% 10% 5 5 5 Canada46 Canada Canada of communication with friends are10% 50% 46 46 face5.2 5.2 Japan internationally and5.2 4.2 4.3Germany becoming Spain Spain Germany Germany communication with a real-life stranger. Australia 50 50 50 40 40 Italy 4.2 4.3 Italy 4.2 4.3 Australia AustraliaAustral...
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