TNS_Market_Research_Digital_World_Digital_Life (1)

In conclusion frequency of use by location home 36 33

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Unformatted text preview: location Home 36 33 Work/college 31 28 10% 15% 20% 25% 30% Mobile 35% 40% 0% 20% 40% 60% At least once a day 6 days a week 5 days a week 2 days a week Once a week 80% Less often * Source: Mintel 2008 uld not having the Internet affect your daily routine and activities nal activities? 4 days a week 100% 3 days a week page 3 previous page next page Overall China Korea Japan Italy USA Spain Australia Canada France UK Germany Norway Netherlands Sweden Finland Denmark 0% Housewife Not working 72 64 60 56 57 56 56 55 54 54 52 50% 48 46 46 40 40% 30% 21 20% 10% ra C ll hi Ja na pa Kn G or er ea m D an en y m C ark an ad a U K Au Ita st ly ra lia U Sw SA ed Fr en an N Fi ce et nl he an rla d nd Sp s N ain or w ay 0% O ve 44 40 0% 58 8 42 42 Friends, Family, Partner, Parents – (All countrie Overall China Korea Japan France Spain Italy Sweden Finland USA Canada Australia UK Norway Denmark Netherlands Germany 0% 0% O ve er rall m an y U Ja K pa Kn D ore en a m Fr ark an c Ce Sw hin ed a Ne or n w a N et U y he S rla A Au nd st s r Fi alia nl an d Ita S ly G 3 2 1 1 20% 40% 60% Aware of and view or contribute content 0 0 0 51 52 10% In conclusion 4.2 4.3 2 10 56 55 54 54 7 6 5.2 3 80 Aware of but ne Not aware of 50 18 20% 17 1 0% 3 5 20% 4 0% continued… 73 80 60% Aware of but n 0% 100% Overall Korea France China Norway UK 15 Canada Germany Australia Sweden Japan USA Denmark Netherlands Spain Finland Italy 0% previous page 40% 2 19 11 3 20% 4 20% page 4 0% Face to face 18 39 34 25 20% 80% Not aware of 41 40% 40% 21 100% 60% 20% 40% 40% Aware of and view or contribute content 0% 43 41 20% 60% Not Relevant 51 80% 100% 60 60% 40 58 40% 72 64 62 60% 80% Online forum 68 Parents: Personal blog 80% 70 80% 77 80 82 78 100% Online instant messaging 84 80% 80% 100% 100% Telephone - over the Internet life How much would not having life. Moreyour daily routine in activities and personal the Internet affect people and for your personal activities? China feel they would be affected – 80% 73 with 62% stating this situation would 66 64 70% 63 have a substantial effect on their 59 58 60% 57 56 55 54 54 51 personal activities, compared52with 50% 42 only 15% in Finland. In Germany, 42 39 38 Italy 40% and Korea, the effects are even more 30% keenly felt. Over half the respondents in 20% these countries think there would be a 10% substantial impact from having 0% no internet. 100% Overall China France Italy Sweden Finland UK Germany Spain Australia Netherlands Canada Norway Korea USA Denmark Japan 62 0% Partner: 60% Family: Text messaging Friends: 60% 20 3 days a w 59 Less often 30% 8 ra C ll hi n Ja a pa n Ko G re er a m D an en y m a C rk an ad a U K I Au taly st ra lia U Sw SA ed e Fr n an ce N Fin et la he nd rla nd s Sp a N in or w 4 5ay 5 ve O 7 40 30 80% 4 days a week 63 Telephone - landline O fa ne E ce -m OT Te nl ele Te - m a le ine ph xt ob il ph i o m i on ns ne es le e tan - l sag - o t an e ve me dl r t ss ine he ag O In ing n te Pe line rne rs fo t o N na rum ot l Re blo le g va nt -t o- ce Fa ho 4 60% 5 days a week 57 20% 5.4 64 Once a week E-mail 8 6 40% 7 5 20% 6 4 66 Is our digital life a 50% social life? 40% Not Relevant 5 50 60% 30 4 3 40% 73 6 days a week 20 3 20% 70% 10 2 ve ra C ll hi n Ja a pa n Ko re G er a m an D en y m...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

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