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36% - of our sample say they spend more than 30%
variations in which specific groups of people spend a
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56 of their time online. 56 56 55
of their time online. However, there are quite a 64
52 5.4 5 5.2 Digital World, Digital Life
However, if one looks at another distinct group –
housewives – there are large differences around the
globe. Amongst our Asian respondents, housewives
typically spend less of their leisure time online than
either students or the general working population.
However, in the US, housewives in our study stated
that they spend 38% of their leisure time online (more
than any other group) and in the UK this was even
more pronounced with housewives stating that they
spent almost half (47%) of their leisure time online.
This trend can be further explained by looking at the
rapid expansion of online food shopping, particularly
in the UK, Germany and France. UK online shopping
expenditure now tops £1 billion a month.*
If the world is to take the lead from countries such
as Japan and Korea, that are seen as innovative
pioneers in the online world, then we can expect to
spend even more time online. In those countries,
respondents said they currently spend around two
fifths of their leisure time online, although – as this
report will underline later – their usage of the internet
is quite different to the rest of the world. On the other
hand, people in Scandinavia and the Netherlands
spend between 15% and 20% of their leisure time
logged on. This compares with the average across all
countries surveyed, which is approximately 30%.
Whichever way you look at this, online life is clearly
online, with nearly half of our respondents logging on
several times a day from home and39
doing so at least once a day. popular. People spend online? proportion
entage of leisure time do you spend a large 2 Mobile internet (just don’t call it WAP)…
Looking to the future, it is encouraging for the
mobile operators and an industry that has
invested heavily in data connectivity that already
1 in 10 of respondents surveyed connects to the
internet at least once a day via mobile handsets.
Again, looking to Asia for adoption trends, we
can see huge growth prospects. Among our
Japanese and Chinese respondents, over a
quarter of people access the internet over mobile
connections frequency of once a day. But take
away these two Asian giants, and the overall daily
mobile connectivity figure worldwide drops to 5%. A world more connected A more digital life How digital 2.0 are we? Internet use has become a major part of our lives.
In the pages that follow, we will look at how people
use and perceive the internet. Our aim is to provide
further understanding of the increasingly digital nature
of our lives. How is the internet affecting
real life decisions? Is our digital life a
social life? In conclusion Frequency of use by...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.
- Spring '08