TNS_Market_Research_Digital_World_Digital_Life (1)

Thinking about the process you went through when you

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Unformatted text preview: e bought a house 65% bought a car 56% bought medication 54% helped another person deal with a major illness or health condition 53% How is the internet affecting real life decisions? 63% chose a school or a college for your child How digital 2.0 are we? Is our digital life a social life? In conclusion What was the specific role that the internet played when you...* Researched Compared prices Bought bought theatre and/or concert tickets 47% 47% 84% bought a holiday 70% 60% 71% bought medication 53% 34% 55% bought a PC 75% 71% 49% bought a mobile phone 72% 64% 47% bought a household good e.g. fridge or washing machine 68% 73% 47% bought a TV and/or DVD player 70% 69% 47% bought a car 85% 68% 18% * All countries page 10 previous page next page 5.6 60% 60% 58 Magazine reviews 80% 100% 3 4 5 6 25 Aware of and view or contribute content Aware of but never used of Not aware Aware of but never used 2 20% 18 18 20% O Online forum Telephone - over the Internet 80% 68 72 43 40% 21 20% 17 5 Online forum Personal blog e - over the Internet e instant messaging Text message Telephone - landline Telephone - mobile 3 previous page 60% 40% 34 20% page 11 4 0% E-mail 60% E-mail 80% 62 40% Face to face 100% 64 60% 80% 100% 100% Partner: 20% 0% Not Relevant What has changed, beyond doubt, is that we now communicate in many more and in many different ways with our friends and families. The four most popular methods of communication now are email, and text messaging, as well as face-to-face and mobile Personal blog ly lan Fin ly Ita an ce da Fi n Ch land in Fr a na hi C lC an a ad an C O ve ra ll a d Fr an Ita ce d an nl Fi C C an hi ad al ve r O na a 0% l 40% 20% Online forums 40% 80% Family: What is interesting is that ‘traditional’ In contrast, there are some countries in forms of communication prevail when 62 60% which the mobile phone is used more 60% people are in contact with family 58 than face-to-face for communicating 51 members (including parents). Email, with friends. This is most pronounced for example, falls into second place 41 40% 40% in Korea where four fifths (80%) of behind face-to-face for contacting our respondents say that they friends (with 78% of us saying we opt 25 communicate with friends by mobile for email vs. 84% for face-to-face). 18 18 20% 20% When communicating with our parents, phone, but only six out of ten (61%) say they communicate face-to-face with e-mail is our fourth most popular form 1 of communication with only 26% of us 0% their friends. 0% opting for email over face-to-face. continued… e - over the Internet 60% We haven’t reached the point where our digital communications have taken over our preference for faceto-face interaction – yet. It is getting closer though and this is particularly pronounced in some countries. 100% e instant messaging 60% 80% 80% 20% In conclusion Emailing was used as much as face-to-face for communicating Friends: with friends in the following 100% countries: Canada (88% vs. 88%), France (87% vs. 85%), Finland (85% 84 82 vs. 84%) and Italy (77% vs. 77%). 80% 78 77 Telephone - landline 100% E-mail phones. Add to that mix online instant messaging, voice over IP and blogs/ forums, and it becomes clear that...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

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