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vie previous page Not aware of next page In conclusion
This report has uncovered some very interesting
trends that go some way to explaining how
and why people use the internet. The more
collaborative and social web that we all hear
about is a reality.
We should not ignore the trends. People are using
social media more and more. People are spending
their leisure time online because it is fun and social.
But there are practical dimensions to our digital
lives. We still want to do our shopping and pay bills
online in order that we can have more time to meet
people face-to-face, talk on the phone (and probably
watch TV!). It seems that overall we are using our
leisure time more productively. We are now able to
browse goods, read news and reviews and make
quicker and more informed purchase decisions all
within the comforts of our own homes. It is now the
responsibility of organisations in the 21st century
to respond to these fundamental changes in the
way that we interact with each other online. TNS is
constantly evolving and seeking to better understand
these changes through the development of new
technical solutions and new research analysis
techniques which enable us to obtain and present to
others a clear picture of our new digital world and our
new digital life. Digital World, Digital Life Contact details
Arno Hummerston, MD TNS Global Interactive,
email@example.com Press enquiries:
Laura Cooper, PR Manager,
firstname.lastname@example.org About TNS
TNS is a global market information and insight group.
Its strategic goal is to be recognised as the global
leader in delivering value-added information and
insights that help its clients make more effective
TNS delivers innovative thinking and excellent
service across a network of 80 countries. Working
in partnership with clients, TNS provides highquality information, analysis and insight that
improves understanding of consumer behaviour.
TNS is the world’s leading provider of customised
services, combining sector knowledge with
expertise in the areas of Product Development &
Innovation, Brand & Communications, Stakeholder
Management and Retail & Shopper. TNS is a major
supplier of consumer panel, media intelligence and
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.
- Spring '08