TNS_Market_Research_Digital_World_Digital_Life (1)

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Unformatted text preview: nce a day 4 days a week 15 15 Denmark Denmark Denmark 63 63 63 Denmark Denmark 59 59 59 30% Once a week Less often 2 days a week Once a week Less often 2 days a week Japan Japan 40% 50% 0% 10% 20% 58 58 40% 50% 0% 10% 20% 30% 40% 50% Japan 2 days a week 58 60% 57 60% 60% 57 57 100% 20% 40%40% 40% 60%60% 60% 80%80% 100% 100% 80% 0% 0% 0% 20%20% 56 56 56 80 60 60 70 70 60 50 50 4 5 r m DCnn ank ea ary Cnmad k an a a r C adk an U a adK a ItUK Au aly s IU Au trtalK al y I ai Austrta la y sUla SwtraSiA eU lia de Sw USA Fr n SwedSA ane F cn Firedee N nan n et Fr la c Fa e N herin nnd e lala ce N thFin nnd er la ds et l he Sannd pd rla a s N S n in orp ds wa N Sp ain o ay i N rwan or y w ay 6 7 8 ve ra C ll hi Ja na pa Kn G or er ea m D an en y m C ark an ad a U K Au Ita st ly ra lia U Sw SA O e v Fr den G O era er ve ll an O Om ra Gv N Fi ve ce e al et nl ra G rmernyl he C an ll er a all n rlahind m Uy Ja anK Ja nda pUK pa s ay S Ja Un Kp Kpa n D JaoraK GNo or in e K p en er rwea a D nKoran m e m ea D aay en ny D Fnmaek raor r en na a m Frm crk C ark Ca an 0% 10% 20% 30%ce40% 50% 60% 70% 80% Fran rk Swahine ad Cn a a Swehice n N C de a U or d Swehinn K N waa Au Ita N Noeden rwe y l e U O stra y N the orwan SA ve li y e ra a N tAerlan ay h US et ur U dA C USll Swh A he sla S s in Aur trnd Jaed a l alA s AFisarndia Frpaen u nt a a la Ko nn Fistlranis Oc nl al d N Fi vre e Fi Iania et Fr nlera nl ta d a he anan ll Ian Sptaly rChced la i d n nda y C S Itailn G JIaa ts pa ly an a er S ply mp an C Sp din a a a N K ani C naaia N Geororen an d n et r w ya ad a hD mUay er aK a eln ny an 0 10 20 30 40 md C as a 0 10 20 30 40 C n rk an 0% 10% 20% 30% 40% 50% 60% 70% 80% ad 0 10 20 30 40 aa U da SA SU Au pIai K Au ta st n D O srta ly enveraia l m r lia Sw Uall C ark Swhin A ed S ea FJaed n iF pae nl n a Kro nn an N Fd N Foir rece et raw a nl ay he nan rla ced n G Ita d er lys S mp 0 1 2 3 4 5 6 7 8 aa i N No nyn et r he wa U rla Ky C nds an ad 0% 10% 20% 30% 40% 50% 60% 70% 80% Ua S SA Au pai sn D O tra env lia e mr Sw aall C rk ehin a FJa den in p la an N Ko nd or Fr rwea an ay ce G Ita er ly m 1 2 3 4 5 6 7 8 an 0 N y et he U rla K C nds an ad Ua S SA Au pai sn D tra en lia m Sw ar ek Fi den nl a N nd or w ay 50 70 “ 80 80 online. In addition, and on average, we Over a third of us appear to have We don’t have to worry yet about our have about 13 friends that we met online! whole lives transferring into some relationships with people that do Among our Japanese respondents, 50% virtual realm that we access while not even extend to the real world, A world more connected of all their relationships are with ‘onlineso you could say that this is truly never leaving our homes except to only’ friends. digital social life. We made a point of work – at least not yet. The internet 80%20 asking our respondents if they had seems to give us a route to meeting 6 friends or contacts that they regularly people that actually enriches our realO 0% 10% 20% 30% We should not5.6 5.6 too carried away 5.6 get The internet may mean 55 55 55 but don’t communicate with online 545451545251...
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This document was uploaded on 02/14/2014 for the course INFO-I 101 at Indiana.

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