The Marketing Plan notes

The Marketing Plan notes

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ends SWOT : Strengths, Weaknesses, Opportunities, Threats Maximize Strengths & Opportunities STEP 3) Identify Opportunities Segmentation : Placing people in different segments, groups Targeting Position : Create a perception, take competition, needs & wants into account STEP 4) Implement Marketing Mix 4 P’s : Product, Price, Place, Promotion LOW Market Growth Rate High Market Growth Rate STEP 5) Evaluate Performance Using Marketing Metrics STARS: Question Marks: SBUs whose products have a SBUs whose prod...
View Full Document

This document was uploaded on 02/16/2014 for the course MKTG 311 at Binghamton University.

Ask a homework question - tutors are online