Marketing Ch 1 & 2 notes

Relationship societal era build long term relationship

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Unformatted text preview: & reminds potential buyers about a product/service à༎ TV, radio, etc. media • Evolution of Marketing I. Production Era - Production orientation - Turn of 20th century - * Henry Ford’s Model T II. Sales Era - Selling orientation - 1920 – 1950s Great Depression / WW2 - overproduction III. Marketing Era - Consumer orientation - Return from war IV. Relationship & Societal Era - Build long- term relationship w/ customers - Social marketing - *CRM: Customer Relationship Management Ch. 2 – Developing Marketing Strategies & a Marketing Plan • Strategic Planning: à༎ Managerial decision process that matches firm’s resources and capabilities to...
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