Marketing Ch 1 & 2 notes

Readily accessible how when and where the product is

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Unformatted text preview: ng prices for final consumers, wholesalers, and retailers based on costs, demand, or competitors’ prices Place Delivering the Value Proposition à༎ (supply chain management) : all activities necessary to get product to customer when they want it à༎ readily accessible, How, when, and where the product is available to targeted customers Promotion Communicating Value à༎ informs, persuades...
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